A mother and son team on a mission
to change how families deal with challenging behaviour
Story
OUR
Ruth has spent over 40 years working with children and families. She started in early childhood education, studied psychology, and spent decades in schools, PRUs, and family homes seeing what actually works - and what doesn't.
What she kept seeing was the same thing: parents being told to use time-outs, naughty steps, reward charts, and consequences. And it not working. Or working for a week and then falling apart.
So she built something different - The Parent's Guide to Children's Behaviour. A practical, positive approach that helps parents understand what's really going on underneath the behaviour, and create change that lasts.
Ruth launched Child Behaviour Direct to bring that approach to more families and the professionals who support them. We're now a CAFSS West Midlands approved provider, working with parents, schools, and children's services across the region.
What we believe
Behaviour always has a reason.
Parents don't need more rules - they need more understanding.
And change that doesn't last isn't change at all.
ABOUT the founder
Meet Ruth – Parenting Specialist with 40+ Years of Expertise in Positive Child Development
With over four decades of experience working with children and families, I’ve dedicated my career to helping parents build strong, lasting connections with their children. My journey began in early childhood education, expanded with a Psychology degree, and led to the founding of Child Behaviour Direct.
Using evidence-based, positive parenting strategies, I help parents move away from outdated methods and create the meaningful, healthy relationships they envision -fostering lifelong confidence, happiness, and growth for their children.
